Brand Design, Communications,
Development & Consulting
We believe in a synergetic branding approach.
Through harmonizing your brand intentions (drive) and brand perceptions (derive) we help achieve desired branding objectives such as a dominant brand identity and a long-lasting brand fidelity.
Apr 17 2013
A classic television ad has everybody’s favorite genius, Albert Einstein, befuddled by a choice between Pepsi and Coke. After briefly pondering the near-identical molecular makeup of the two pop brands the physician suddenly snaps to his senses, slaps himself on the head, and chooses Pepsi.
But what if Albert actually did decide to analyze the choice with the rigorous science he was famous for?
Mar 12 2013
Yes, social media is the big game changer. Every year millions of people are spending more and more time surfing social media sites. The statistics are astounding! From the number of Facebook users (900 million) to the massive amount of money businesses are spending on social media advertising only one conclusion can be drawn.
Jan 30 2013
Advertising and marketing are old allies that go way, way back. In fact, there is plenty of evidence that billboards promoting certain products were used during the brutal gladiator fights of ancient Rome. The billboard itself is an advertisement-an important facet of marketing.
Dec 18 2012
With the announcement of a 4.5 billion dollar sale of the Star Wars brand we are reminded just how big brands can get. But let’s get real: we all know that for every one lucrative branding deal there are a dozen stories of loss.
Nov 20 2012
How do you dress your brand for success? In a competitive market where a style change can lead to brand-salvation or brand-suicide the choice is much more difficult than even the most discerning stylists’ wardrobe choice.